Marketing Mentoring Services from
Nectar Consulting, Inc.
Program Overview | 7 Fast Track Steps | How It Works | Dates & Registration
Program Overview
Attract clients faster by mastering the "Seven Fast-Track Steps to More Clients."
Attend from the comfort of your home or office (anywhere in the world) at a fraction of what it costs to attend a live workshop.
Our Next Fast Track Marketing Program will be starting in the spring/time.
Please call us at 510-582-9982 to find out about the upcoming Fast Track Program dates!
Are you generating a consistent stream of new, profitable clients? (or are you still struggling with marketing?)
If you're an Independent Professional and are not attracting as much business as you'd like, there is a reason. You're avoiding marketing for one or more of the reasons below:
- You resist marketing because of fear of rejection or worry about doing it wrong.
- Marketing feels like a chore. It's not fun and not easy.
- You don't know how to get the attention of prospects.
- You're not good at writing copy for marketing materials.
- You are not sure which marketing tactics work best.
- You can't find the time to fit marketing into your schedule.
- Your don't have a plan to put it all together.
- Add yours here _______________________________
There's a different way to market yourself
The above reasons (and many more) are what I've heard from hundreds of Independent Professionals over the years. Marketing is hard, it's not fun, there's no time, and besides it really doesn't work anyway!
But deep down, you know there must be a way to effectively market your services. You've seen other professionals do it. You've seen business associates with no more expertise and intelligence than you, gain more attention, attract more business and make more money with seemingly a lot less struggle and effort.
So, what's their secret? Well, it's not one secret, it's at least seven secrets. They are doing things that most Independent Professionals simply don't do.
- They make marketing into a game that they play to win. And they realize there are certain rules to follow.
- They have a mindset about marketing that is positive, not negative. It's based on contribution, not fear.
- They know how to speak about their business in a way that naturally attracts attention and interest.
- They have a marketing message that stands out and makes it clear to everyone what value they offer.
- They have marketing materials that build trust and credibility because they explain what the client gets, not what they do.
- They implement a select number of marketing tactics or activities and they apply them religiously.
- They have action plans that guide their marketing, not random activities implemented sporadically, if at all.
But these seven secrets really don't help you much unless you know how they actually work. How do you change your mindset, make marketing into a game, get attention and implement successful marketing tactics and plans?
And how can you learn this quickly? You need to grow your business now, not someday. You need the tools and skills for marketing your services as soon as possible. And you need a proven, reliable approach for learning how to do this.
Becoming a Better Marketer
For the past five years I've been working with Robert Middleton to become a better marketer for my own business. In the process of doing that I have successfully grown my business and am now certified to teach the work that Robert has developed over the last 22 years working with independent business professionals.
Through years of experience with thousands of business professionals, Robert has developed an effective process for marketing your business which is actually quite simple, and it includes the following four elements:
Information - Learn the seven fundamental practices to effectively marketing a professional service business, in interactive sessions conducted by teleconference.
Application - Apply these marketing practices between teleconference sessions by doing very focused assignments and applying them to actual marketing challenges in your business.
Participation - Interact with both me and other participants and learn from everyone else. Nobody sits back and says "do it to me." Everyone gets involved in the learning.
Accountability - Make a commitment to take action and receive feedback from me and other members of the group.
This formula has proved to be very effective. Instead of just getting information (as in a workshop or seminar) you actually apply what you learn to your current marketing challenges. Your mindset shifts, marketing becomes more of a game, marketing messages and materials improve, and tactics and plans are implemented successfully.
The Fast Track program gets results. This fun and interactive program will help you get moving like never before with your marketing due to it's step-by-step process, tools and accountability to keep you on track and moving forward.
1. Provide leading-edge marketing information. Over the years, Robert has developed his marketing models and approaches to attracting clients. With this information you can get the attention of more prospects and turn more of them into paying clients.
2. Improved written materials, exercises and worksheets. To get consistent results, the most important thing is to guide participants through very focused skill-building exercises. Participants learn by absorbing, thinking, processing and doing.
3. Make the process interactive. Many workshops and teleconference programs dump a whole lot of information on you and don't have much interaction. The Fast Track Program is highly interactive. In each session I work with participants to demonstrate the principles in action.
4. Promote accountability and participation. One of the greatest motivators is peer pressure! By dividing the large group into small sub-groups participants share ideas and give feedback to each other. In addition, an online discussion group and follow-up emails increase participation.
Curious to know more? Keep reading to learn about how it works.
7 Fast Track Steps
With Marketing Mentoring we use the "7-Step Fast Track Model"
This proven methodology was developed by Robert Middleton of Action Plan Marketing and has been used successfully with thousands of self-employed professionals and professional service businesses. Nectar Consulting, Inc. has been trained and certified in this methodology. Plus I also bring my 16+ years of experience as a graphic designer, brand and marketing consultant, business coach and trainer to the game.
1. Marketing Ball - The Game of Marketing
The first thing you need to understand is how the game of marketing is played - and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.
2. Marketing Mindset - The Inner Game of Marketing
How you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it's easier than you think.
3. Marketing Syntax - The Language of Marketing
Most people don't realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won't pay attention to you. It's absolutely necessary that all your marketing messages and communications adhere to the language of marketing.
4. Core Marketing Message - The Value of Marketing
Your first important step in marketing is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what's in it for them to do business with you.
5. Marketing Information - The Currency of Marketing
Once you have the attention and interest of a prospect, the next thing they want is more information. We call marketing information "currency," because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.
6. Marketing Strategies - The How-To of Marketing
Once you have the foundation of your marketing message and information, it's time to implement some marketing strategies. Strategies include everything from networking to speaking to mailings to publishing. You need to develop and implement the most appropriate and effective marketing strategies for your business.
7. Marketing Action Plans - The Structure of Marketing
Your final marketing step is developing a very detailed marketing action plan or plans. It's not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.
Who Exactly is the Fast Track to More Clients
Program for?
People who see business as something more than a vehicle to just make money will get the most value from this program.
Sure you want your business to be viable in the world (nothing wrong with making lots of money), but you want your work to matter, to make a lasting impact. And it's a passion for you.
If you feel that the professional service you provide is making the world a better place, is helping people reach their potential, is reducing stress and struggle, and is bringing more balance, fulfillment and aliveness - to individuals, organizations and the world - then you're ready for the program.
It's also for those who actually want to have fun with their marketing. Yes, I know this is a stretch for some, but creative work is fun, and marketing is creative work. Be prepared to take your business to places it hasn't been before and have a great time getting there.
How It Works
How does the Fast Track to More Clients Program work?
The format is simple, yet effective. Once a week, for eight tele-sessions, you'll join the other Fast Track Program participants on a 90-minute teleconference call (all you need is a telephone). I'll outline the principles for each Fast Track Step. Then you'll work on applying this marketing action step between sessions.
Unlike an intensive (and exhausting) workshop, the Fast Track Program is held by teleconference in the convenience and comfort or your home or office. The big advantage to this approach is that you get time to gradually integrate the ideas into your business one week at a time.
And you can attend by telephone from wherever you live in the world.Instead of getting a "workshop high" with the inevitable letdown soon after, you'll be building your marketing muscles step-by-step. After six weeks, you'll have more clarity and confidence with your marketing and will already be getting results.
By the end of the eight tele-sessions you'll have a complete marketing action plan for your business. All Fast Track Program tele-sessions will be recorded. If you miss a session or two, you'll be able to listen to them online and get the action step for that week. You can fit it into your schedule. So if the tele-sessions are too late at night or too early in the morning, it's not a problem. Listen at your own pace whenever it works for you.
An Approach that Works
A comprehensive workbook is included with the Fast Track Program. You'll be able to download it as a pdf file and put it in a binder to work from. In addition, you'll get special worksheets each week to do the exercises in the seven steps.
Each Fast Track Program is also divided into small groups of seven or eight participants. You'll be in touch by email (and phone if you want) to give feedback on each of the Fast Track Steps as you complete them. After the program is over, you may choose to continue with your group (at no cost) to support each other in implementing your Marketing Action Plans.
If you have questions or want feedback from the whole group we will have an online discussion group you can use (Google Groups). I will also be available by email for any questions you may have about the program.
As you can see, this is a very systematic, organized and focused approach to attracting clients. It doesn't depend on marketing tricks or hype but on proven marketing principles and practices. It's something you can do. And it's designed to get you past your fears of marketing and into action.
What makes the Fast Track to More Clients Program different from other marketing programs or workshops?
There's no other marketing program out there that that gives you what the Fast Track Program does:
- Identifies the fears that are holding you back and addresses them directly
- Takes both the inner and outer aspects of marketing into account
- Step-by-step process builds understanding and real-world skills
- Based on principles proven to work to attract clients
- Designed exclusively for professional service businesses
- A virtual program that you can attend from anywhere in the world
- Led by a consultant/coach with an extensive 7-year track record
- Organized approach, not random tactics
- Completely action-oriented with doable steps
- Fun and engaging every step of the way
- You'll master skills you can use for the life of your business
- It's actually affordable! (unlike many programs that offer less)
- Comes with a money back guarantee
OK, that's about it. The Fast Track Program is designed to: "get you on the fast track of marketing your business by mastering the seven steps of marketing so that you can attract all the clients you want and make a bigger difference in the world." Pretty simple and lots of fun.
If you like the sound of it, please join us! Click here to register.
Dates and Registration
The Next Fast Track to More Clients Program
The plan is to offer four Fast Track Programs throughout the year. The dates for the next Fast Track Program are: Mondays
Call to find out when our next class will be starting in the spring/summer time –510-582-9982
All Fast Track Program tele-sessions are held at 3 pm Pacific time (4 pm Mountain, 5 pm Central, 6 pm Eastern, 11 pm England, 12 am Europe, 10 am Monday Sydney, AU) For all other zones, check the World Clock.
Note: Future programs may be held at a different day and time.
Check your calendar. Do these dates work for you? It's not a problem if you miss a few tele-sessions, as each session is recorded and made available immediately online. You just need to listen to the session soon after it is held and then work on your weekly action step.
What exactly will happen when you enroll for the Fast Track to More Clients Program?
Upon reserving your space and paying for the Fast Track Program, you'll receive the in-depth workbook in pdf format. You'll print this workbook, 3-hole punch it and place it in a binder. This will be your guide for the complete Fast Track Program.
As the group progresses, you'll receive many more online materials, such as samples of each of the Fast Track Marketing Steps. You'll also receive other worksheets in Word format that will enable you to create detailed Marketing Action Plans.
As the start date of the program approaches, you'll get occasional email reminders. You'll be fully informed and prepared to engage completely in the program.
When the program starts, I (Michele Molitor) will be on the tele-sessions working with you through the seven steps. I've gone through this process so many times, it's second nature to me. And I promise to keep it fun, interactive and applicable to your business every step of the way.
Reserve your space now
The tuition for Fast Track Program is only $495.00 for the 8-week long tele-class and includes the workbook, support from your group and your coach Michele Molitor in between calls.
These proven marketing strategies and course are no longer available from Robert Middleton and Action Plan Marketing. Instead it (and other programs) are only offered by his Action Plan Marketing Certified Coaches.
To register for the Fast Track Program, please fill out the form below.
Questions you may have about the Fast Track to More Clients Program
Q: Do I need any special equipment to participate in the Fast Track Program?
A: You'll need a telephone for the sessions and a computer for the homework. The workbook will be in pdf format and easy to download. The same goes for the worksheets you'll fill out. And you can download and listen to the tele-session on your computer.
Q: Are there any prerequisites for the Fast Track Program?
A: No, but I highly recommend the InfoGuru Marketing Manual. This material supports what you'll learn in the Fast Track Program. In addition, I'll give you a list of a dozen or more excellent books that will help you in developing your specific marketing tactics. (I call these "marketing recipe books.")
Q: Does this program come with a guarantee?
A: Yes, like all Action Plan Programs, we have a guarantee. For the Fast Track Program, it's as follows: Attend all sessions of the Fast Track Program (or listen to the recordings if you miss a session) and do all the work assigned between the programs. If you do not feel that the program has been worth much more than what you paid, you may ask for and receive a full refund of your tuition.
Q: Do you have a refund policy if someone needs to drop out of the program before it starts?
A: Yes. Just let me know by email up to the day before the program starts and your tuition will be refunded minus a $50 administrative fee. See above for refunds after the program has started.
Q: Will I be able to listen to the recordings of the Fast Track sessions after the program is over?
A: Yes, your Fast Track Program page will be available to you indefinitely. You'll be able to go back and listen to the sessions, download the workbook, look at the samples and all the worksheets and templates. This will enable you to review the program as often as you want at no extra cost.
Q: Is this program appropriate for me if I don't have a professional service business?
A: Perhaps. If you offer services of almost any kind and work with clients, the majority of the principles and practices will apply to you as well. Some of your marketing tactics may be different. This program would not be appropriate for a retail business, a restaurant or consumer product business. It's also not specifically for online businesses, but many of the principles will apply to them as well.
Q: What if I'm a member of a larger professional service firm?
A: The Fast Track Program will work for you equally well. If you're in an accounting firm, computer services company, a legal or consulting firm, you'll be able to apply these principles and practices to your marketing. The marketing and selling are more complex in a larger firm, but the foundation for marketing and planning are the same as for Independent Professionals.
Q: Will I need any help with my marketing after the program?
A: It depends on what you want to do. If you want to create a complete web site, write several articles, or publish a book you may need additional resources beyond this program. But what you'll have is a sound methodology for creating your marketing messages and materials. And you'll have an approach to marketing action planning that you can apply to virtually any marketing activity from networking to advertising, from public speaking to publishing.
Q: Will the Fast Track Program be effective for me if I don't live in North America?
A: Yes. All the same marketing principles apply. We've had clients and customers from the UK, Australia, South Africa, the Netherlands, South America, Europe and the Middle East. All you need is a phone and a computer. If you have any other questions, please let me know by contacting me by email: michele@nectarconsulting.com
Thank you and I look forward to working with you in the next Fast Track to
More Clients Program.
To your success,
Michele Molitor, PCC, APMCC
Nectar Consulting, Inc.
